How to Sell 产品 Online With My eCommerce Store?

成功的基本要素是什么?

大家好! People often ask me how to 出售 产品 online with 电子商务商店. 当人们问这个问题时, I assume that they already do have an online 商店 configured, 产品添加, 他们甚至可能有一些流量访问 网站, but visitors just won’t purchase anything from there. 我来告诉你为什么, the process of generating sales on the online 商店 is a big deal actually and it takes a lot of time, a lot of resources but there are basic components that any sort of success is based on and if you did a good care of all of them, you may come on something that will actually generate sales on your 商店.

这些基本组件就是你的商店可用性, on-site search engine optimization and the right kind of advertising. Without either of these success will be very hard for a new online 商店. 现在让我们仔细看看它们.

可用性意味着什么?

The 可用性 is the index that measures how easy your 商店 is for visitors to interact with. This means it’s absolutely critical for conversions and if your 网站 is not convenient you may be attracting a tons of traffic to your 网站 但是他们不会从你这里买任何东西, because the buy button might be hidden somewhere or the add to cart button is not obvious, or you may not even have any sort of conversion button on your 商店 and that happens a lot. 你可以用你的 网站 可用性, you may just put yourself into the visitors position and try to see if the page is convenient enough or what is much better, you may ask someone to test the 可用性 of the page for you. Just say: "Hey Jane, please look at this page and try to buy the product. 你能做到吗?". And if the person who was doing the testing for you would get stuck somewhere along the way, you’ll just see where it is and you’re gonna have to fix that.

如何优化你的商店?

The next component is the search engine optimization of your internal 网站 元素. It’s also absolutely critical for relevant traffic. It’s not a secret that the most of sales online occur from the search engine traffic. 这听起来很有希望，但要实现它, you have to let search engine know what exactly it is what you 出售. 因为当人们搜索某样东西时, your page has to be optimized for that search term and has to have relevant page 元素 to be in a search results.

The optimization is not hard to do if you know what you’re doing, just make sure that you have several page 元素 optimized for the product name, 哪个恰好是你的关键词. You have to optimize your page title, which is the most critical thing. Also you have to optimize the description on the page like the product description, 几段文字, 它们必须包含关键字. Headings are also needed to be optimized (so-called h1 元素). And you have to make sure you have your images optimized 也.

Plus a page title, plus the URL, this is also important. URL必须包含 关键字 也. If you have these several components optimized on your page this will basically let Google know or other 搜索引擎 你的网页是关于什么的. This significantly increases chances of this page to be in the search results.

广告的好处是什么?

第三部分是广告. This is actually a very popular thing because it works well and primarily because reaching the top of search results takes a lot of time, a lot of resources and efforts and that’s why new businesses choose advertising as their preferred way to attract sales quickly. There is a fast way to attract relevant traffic if you advertise with the contextual advertising offer by 搜索引擎. 你可能会在人们准备购买的时候接触到他们, for example if the person is searching for lamps on Google you may display a text, 比如:“你在找灯吗?? 我们店卖的是高档灯. 来我们的网页上看看他们吧!”. And hopefully the person will click there and visit your 商店, and make a purchase.

The other important thing about advertising is that you pay for actual clicks. That means no matter how many times your ad was displayed in search results, you only pay for actual clicks that people make on your ad. 点击可能很昂贵, 可能更便宜, it’s actually varies a lot but still advertising is an important thing for attracting relevant traffic and generate sales on your 商店.

如果你照顾好这三个部分, I guarantee you will see first sales on your 商店 and you’ll be fine. 这将是取得进一步成功的坚实基础.

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